He was the founder and leader of the territory of Opobo an area near the Eastern Nigeria River. This area was very favorable to trading. This trading route soon attracted the greedy Europeans who seek to capture this trading route. Ja Ja put up fierce resistance to this outside intervention. This resistance lasted for many years until at an older age of 70 he was finally captured by the British and sent into exile to the West Indies. The greatest Ibo leader of the nineteenth century never saw his kingdom again.